In recent years, pickleball has surged in popularity, capturing the attention of both sports enthusiasts and major brands. This rise is evident with this years Pickleball Super Bowl Commercial, where acclaimed actors Willem Dafoe and Catherine O’Hara hustle younger pickleball players to win Michelob Ultra beer.
It’s hilarious! And as Defoe says, fascinating. These commercials not only showcase the sport’s growing appeal but also feature prominent celebrities and athletes, further cementing Pickleball’s place in mainstream culture.
But this wasn’t the first Pickleball commercial to breach SuperBowl ads. There was another one in 2024 by E-Trade.
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Superbowl Pickleball Commercial 2025: Michelob ULTRA’s The Ultra Hustle
The 2025 Super Bowl featured a standout commercial from Michelob ULTRA titled “The ULTRA Hustle.” This ad starred acclaimed actors Willem Dafoe and Catherine O’Hara as pickleball enthusiasts who challenge younger athletes on the court.
The narrative follows Dafoe and O’Hara as they cleverly outplay their opponents, securing victories and celebrating with Michelob ULTRA beers.
Super Bowl 2025: Michelob ULTRA’s “The ULTRA Hustle”
Fascinating! Come to play or be played.
The commercial also featured appearances by professional athletes, including WNBA star Sabrina Ionescu, NFL legend Randy Moss, and Olympic gold medalist Ryan Crouser.
Joining them on the court are sports legends Randy Moss and Sabrina Ionescu. Moss, a Hall of Fame wide receiver best known for his time with the Minnesota Vikings and New England Patriots, brings an extra dose of athletic star power to the ad.
Fresh off a WNBA championship with the New York Liberty, Ionescu showcases her athletic prowess beyond basketball.
The combination of seasoned actors and elite athletes highlighted the universal appeal of pickleball and the joy of friendly competition!
Dafoe and O’Hara hustle unsuspecting pickleball players for the low-calorie Michelob Ultra beer.
These A-list actors definitely bring their A-game in the most entertaining way possible, with a perfect mix of athleticism, comedy and refreshing Michelob Ultra beer!
Those Pickleball Gold Paddles
I must say there is definitely another star in this pickleball super bowl commercial.
The unique gold-edged pickleball paddle wielded by the hustlers. This paddle is their secret weapon for court domination. But who makes it, and how did it land a spot in a Super Bowl commercial?
According to Forbes, “The Story Behind The Distinctive Pickleball Paddles In The Michelob Super Bowl Ad“, the gold-edged pickleball paddle featured in the Michelob Ultra Super Bowl commercial is made by Dope Pickleball, a company founded in late 2022 by Arizona pickleball enthusiast Domenic Fotino and his childhood friend Anthony.
Fotino, leveraging his background in product development and plastics manufacturing, set out to “disrupt” the pickleball industry with both high-performance equipment and a bold, distinctive brand.
About DOPE Pickleball
DOPE, an acronym for “Disruptively Original Pickleball Equipment,” also cleverly plays on the word’s slang meaning of “cool” or “awesome,” reflecting Fotino’s goal of creating paddles that not only perform well but also look great. The unique gold edge design is a testament to this disruptive approach.
Dope Pickleball founder Domenic Fotino envisioned creating the first pickleball paddle with a chrome gold edge guard.
High Roller Pickleball Paddle – The Original Chrome Gold Pickleball Paddle
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Inspired by the glitz and glamour of Las Vegas high-roller rooms, he developed a brand aesthetic to match. This vision culminated in the “High Roller” paddle, his debut product, and the accompanying “High Roller” package, a collection of stylish accessories designed for early adopters.
Superbowl Pickleball Commercial 2024: E*TRADE’s “Babies vs. Adults: A Pickleball Showdown”
In 2024, ETRADE captivated audiences with a humorous take on pickleball.
The pickleball super bowl commercial depicted a playful match between adults and babies, emphasizing the accessibility and fun nature of the sport. It’s cute and hilarious. Skilled adult players vs. determined toddlers is amazing, because as we know, you can play pickleball at any age level!
While the primary focus was on the comedic elements, the ad subtly promoted ETRADE’s message of financial growth and nurturing future potential.
Can’t wait to see if there will be any sequels! Guess we will have to wait until next year.
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